THE CONCERN
95% of women are excluded from the images they consume in the media. This is to say that a vast majority of the female population are shown what looks and feels good, what brings happiness and health, what secures love and security, and these strategies are presented as accessible, appropriate and guaranteed for all. In fact, it is vital to realise that “1 size does not fit all”. That uniqueness is a reality and a gift; that what looks and feels good for one, might not for another; that what works for one might not work for another; and that ultimately, happiness and health, love and security start with you. Not them. Not us. You.
THE OPPORTUNITY
Why is that women who feel they don’t “fit in” (whether that be “in” a piece of clothing, a certain crowd, a professional circle, an industry, and so on) are made to feel that the reason is because they are doing something wrong? That they are to blame? That they need to change? Why is it always assumed that if a person is excluded, that what they are excluded from is inherently better and brighter than where they are at right now?
Women feeling this way need to get a message. Urgently. “1 Size does not fit all.” They are important and valuable. Diversity is not something to hide from, and try to disguise or indeed even change. Learning to love where, who and how they are and not to compromise or undermine this reality, is a liberating and bold move, the impact of which will undoubtedly and always be positive and profitable.